Our history
Beekers Berries was founded in 1995. What started with a single strawberry plant has grown into a leading berry company. Driven by passion and expertise, we grow the most delicious berries. Let us take you back to the beginning.
Where it all began
The first seeds were planted in 1991, when Wil and Anita Beekers started their own cucumber business. Beekers Berries, however, truly began when Wil decided to change direction and start growing strawberries. The first Elsanta strawberries were successfully cultivated in the greenhouses. From that moment on, the focus has been entirely on growing berries.
“1997 is etched in my memory. That was the year we first grew the Lambada strawberry. This variety is the queen of strawberries – refined, full of flavour, and perfect for distinguishing yourself as a grower.” – Wil Beekers
“1997 is etched in my memory. That was the year we first grew the Lambada strawberry. This variety is the queen of strawberries – refined, full of flavour, and perfect for distinguishing yourself as a grower.” – Wil Beekers
1991
1997
The Lambada strawberry is introduced, renowned for its refined flavour.
2006
Beekers Berries adds blueberries to its berry range, known for their full flavour, firm bite, and high quality.
2010
The specialties range is expanded with the Pineberry, Strasberry, and Bubbleberry.
2018
Beekers Berries further expands its range with new varieties.
2020
Beekers Berries expands into international markets, including Paris and London.
1995
The focus changes: Beekers Berries begins growing strawberries in a greenhouse.
2003
At the request of customers, Beekers Berries expands its range to include raspberries and blackberries.
2007
2012
2019
The berry range is complemented with the addition of redcurrants.
2025
Beekers Berries celebrates its 30th anniversary – a milestone to be proud of.
Through the years
1991
Wil en Anita Beekers begonnen hun
komkommerbedrijf in Made, wat de basis legde voor Beekers Berries.
1995
The focus changes: Beekers Berries begins growing strawberries in a greenhouse.
1997
The Lambada strawberry is introduced, renowned for its refined flavour.
2003
At the request of customers, Beekers Berries expands its range to include raspberries and blackberries.
2006
Beekers Berries adds blueberries to its berry range, known for their full flavour, firm bite, and high quality.
2007
Together with Hans de J., Wil introduces the first unique strawberry varieties – the specialties.
2010
The specialties range is expanded with the Pineberry, Strasberry, and Bubbleberry.
2012
The Pineberry becomes a public favourite thanks to its striking appearance and unique flavour.
2018
Beekers Berries further expands its range with new varieties.
2019
2020
2025
Through the years
Specialties full of character
Together with Hans de J., we have developed six unique strawberry varieties: Whiteberry, Strasberry, Yellowberry, Pinkberry, Pineberry, and Bubbleberry. Each specialty has been carefully grown and has a unique appearance and flavour.
The secret behind our berries
Breeding is an art, and in soft fruit, it can even be called a quest. Behind every new variety lies an intensive process of crossbreeding, testing, selecting, and cultivating. It requires not only expertise, but also patience and a keen eye for detail. Year after year, thousands of plants are assessed, with only the strongest, most beautiful plants producing the tastiest fruits being selected. Only the very best fruit ends up in Beekers Berries punnets.
Meet our berries
Find a store
Are you looking for a place to buy our berries? Easily explore all the locations where our strawberries, blueberries, raspberries, blackberries, redcurrants, and specialties are available. Whether you’re searching for a speciality shop or an online retailer, we’re happy to help you find what you’re looking for. Discover our stockists and enjoy the finest berries.
Meet our berries
Find a store
Are you looking for a place to buy our berries? Easily explore all the locations where our strawberries, blueberries, raspberries, blackberries, redcurrants, and specialties are available. Whether you’re searching for a speciality shop or an online retailer, we’re happy to help you find what you’re looking for. Discover our stockists and enjoy the finest berries.
Stay up to date with all things berries via Instagram, TikTok, and Facebook. From new recipes and fun facts to a look inside our greenhouses – there’s always something to discover. Do you enjoy our berries or are you trying one of our recipes? Share your moment of joy with our strawberries, blueberries, raspberries, or blackberries by tagging us. Use the hashtag #TasteTheSummer and show us your creation.
